Brand Marketing Specialist

Date Posted : Nov 03, 2026

Key Responsibilities

  • Translate brand direction and campaign ideas into content strategies, briefs, and activation plans

  • Support the Brand & Content Lead in planning and executing brand campaigns and activations

  • Develop content direction and support copywriting for relevant brand touchpoints and marketing materials

  • Coordinate with Digital Marketing, Creative, and cross-functional teams to ensure smooth execution

  • Manage vendors for POSM, printing, merchandise, events, and other brand activation needs

  • Monitor timelines, deliverables, and execution quality with Brand Lead

  • Proactively flag issues and support solutions to keep projects on track

Qualifications

  • 3+ years of experience in Brand, Brand Activation, Marketing, Campaign, or Content

  • Strong understanding of brand activation, campaign planning, and content strategy

  • Able to turn ideas into clear plans and actionable briefs

  • Good copywriting and communication skills

  • Strong project coordination and stakeholder management skills

  • Proactive, organized, and detail-oriented

  • Experience with POSM, events, production, or vendor management is a plus

  • Experience in fintech, financial services, agency, or consumer brands is a plus

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Penghargaan

  • Penghargaan HSB 2026
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