Brand Partnership Staff

About The Role

The Brand Partnership role will join HSB Investasi's Business Development team, working closely with the Brand Partnership Manager to expand HSB's partnership network across KOLs, influencers, trading communities, and other partners. This role is ideal for a proactive, relationship-driven professional who wants to build long-term partnerships that grow HSB's brand awareness, user acquisition, and business growth. You'll manage partnership campaigns end-to-end, from outreach and negotiation through execution and performance reporting, while collaborating closely with Marketing, Performance Marketing, Creative, Compliance, and Finance teams.

Key Responsibilites

Partnership Development:

• Identify and acquire potential KOLs, influencers, communities, affiliates, and strategic partners aligned with HSB's target audience and business objectives.

• Build and maintain strong relationships with existing and potential partners to establish long-term collaborations.

• Develop and execute partnership strategies to expand HSB's network and market reach.

Negotiation & Program Design:

• Conduct outreach, negotiation, and partnership discussions, including commercial terms, deliverables, and collaboration structures.

• Develop creative and mutually beneficial partnership programs with KOLs, communities, and other external partners.

Campaign Management:

• Coordinate with internal teams such as Marketing, Performance Marketing, Creative, Compliance, and Finance to ensure smooth partnership execution.

• Manage partnership campaigns from initial outreach and negotiation through execution, reporting, and evaluation.

Performance & Reporting:

• Monitor partner and KOL performance based on relevant KPIs such as reach, engagement, registrations, FTD, CPA, and other agreed business metrics.

• Identify opportunities to optimize existing partnerships and improve overall partnership performance.

• Maintain an updated database of partners, KOLs, communities, and partnership opportunities.

Market Awareness & Events:

• Stay updated on relevant trends, emerging KOLs, trading communities, and potential partnership opportunities within the market.

• Support partnership events, activations, and other initiatives designed to strengthen HSB's presence within relevant communities and audiences.

Job Requirements:

• Bachelor's degree, preferably in Legal Administration/Legal Compliance/Law, Business Administration/Secretary/Translation, or Artificial Intelligence (AI); Data Science, Information Technology (IT)/System Information (SI), Multimedia Design, Business Management/Market Management, Finance Accounting Tax/Economic Business, or Human Resources Management will also be considered; FISIP-related majors are also welcome.

• Minimum 2–3 years of experience in Brand Partnership, KOL/Influencer Marketing, Business Development, Affiliate Marketing, or related roles.

• Strong network and understanding of KOLs, influencers, communities, and digital creators, preferably within the finance, trading, investment, or fintech industry.

• Strong communication, negotiation, and relationship-building skills.

• Comfortable conducting outreach and developing relationships with new partners.

• Strong commercial and analytical mindset with the ability to evaluate partnership opportunities based on business impact.

• Able to manage multiple partnerships and projects simultaneously.

• Proactive, target-oriented, and comfortable working in a fast-paced environment.

• Strong understanding of digital marketing and social media platforms.

Language Proficiency:

• Native proficiency in Bahasa Indonesia (spoken and written).

• Proficiency in English (spoken and written).

• Working proficiency in Mandarin is a plus.

• Experience within BFSI (Banking, Financial Services, Insurance) or handling KOL/VIP clients is a plus.

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