Off-Page SEO & Media Partnership

Role Summary

You'll build HSB's domain authority and brand presence off-site through link building, digital PR, and media partnerships. The core of the role is outreach and partnership negotiation — prospecting publishers for editorial backlinks, closing performance-based (CPA) media deals, handling press release distribution, and building good relationships with local media for a higher brand value. Solid SEO fundamentals keep every link and partnership adding real value, not just volume. This role blends relationship-building, commercial negotiation, and SEO judgment.

Key Responsibilities

• Outreach & Link Building — Prospect and pitch relevant blogs, media, and publishers (finance/trading/investment) for guest posts, editorial mentions, and digital PR. Manage an organized outreach pipeline and negotiate placements based on relevance and link quality, not quantity.

• Media Partnership & CPA Deals — Source, negotiate, and manage performance-based media partnerships. Evaluate every deal against HSB's funnel metrics to judge whether a placement is worth the cost per acquisition, and set up tracking (UTM, referral codes, postbacks) so each deal is measurable.

• PR & Press Release — Write, distribute, and coordinate press releases with Indonesian media; build long-term media relationships. Ensure all PR materials comply with regulations, work along the other team to enhance any potential collaboration with the media (news support, program collaboration).

• SEO Support — Apply on-page and technical SEO basics so links and content actually contribute to rankings. Distinguish paid vs. editorial links: tag paid placements, keep authority links editorial/earned, and avoid link schemes that risk penalties for our site.

Requirements

Must-have:

• 2–4 years in link building, digital PR, media partnerships, or off-page SEO (ideally fintech/trading/finance or agency).

• Familiar with Ahrefs/Semrush, outreach tools (Pitchbox/BuzzStream/Hunter or similar), Google Analytics, and Search Console.

• Proven track record of outreach and closing deals with examples of backlinks, partnerships, or coverage secured.

• Comfortable with numbers: understands CPA/ROI math and can read funnel metrics (registration, FTD, active user).

• Solid SEO fundamentals: backlink quality, anchor text, and Google's link scheme guidelines.

• Strong communication and negotiation skills. Fluency in Indonesian and English for global outreach.

• An existing (or quickly buildable) network of Indonesian media and publishers.

Nice-to-have:

• Trading/forex/crypto industry experience and awareness of BAPPETI compliance.

• Experience running affiliate or performance-based partnership programs.

• Writing ability (pitches, guest posts, press releases) in both Indonesian and English.

• Awareness of GEO / AI search visibility trends.

All personal data submitted will be used solely for recruitment purposes and stored securely in our database. Your information will not be shared with third parties without your consent.